news

Kix Brooks spotted in a Cherry Bomb jacket at the Daytona 500
Loudon, TN (FEBRUARY 26, 2008)...It all started with a TV interview in '06 when Kix Brooks was discussing his passion for nostalgic performance cars. Brooks stated that the very first modification he made was to install a set of Cherry Bomb® mufflers on his project car. Once Cherry Bomb was made aware of this, they responded, by giving Kix and Ronnie one of their custom designed leather Cherry Bomb jackets. In return, the group signed two jackets for Cherry Bomb to give away during their Grand Finale sponsorship party during Hot Rod Power Tour 2007. Imagine everyone's response at Cherry Bomb when they tuned in for the pre-race Brooks & Dunn concert at the Daytona 500 to see Kix Brooks wearing the Cherry Bomb jacket. Afterward Cherry Bomb owner, Kenneth Banks, sent a note of thanks to the mega-star. Brooks responded by saying, "Just thought in a hot car environment like Daytona, this was the ONLY jacket to wear." "It was phenomenal to turn on the TV and to our surprise see Kix on stage wearing our jacket," said Paul Banks, owner of Cherry Bomb. "With 150,000 fans in attendance, and 20 million more watching on TV, it was great exposure for Cherry Bomb, and the best part is that he wore it because he thought it was cool, not because we paid him to do so." For more information about Cherry Bomb® leather jacket, or the full line of Cherry Bomb mufflers, systems and accessories, visit our website or call 866-869-9704.